Convert Pro Rule sets to Personalize Call-to-actions and Boost Conversions

2017 is about to end and we don’t want it to end just like that! With advanced features like an advanced drag and drop editor, multi-step opt-in support, advanced triggers and more, we’ve been working on taking lead generation to the next step where you get maximum conversions through your website.

Have you ever thought of changing the way you target visitors; may be by personalizing your call-to-actions that will bring in more leads?

Today, I am glad to announce that with Convert Pro version 1.1.0 we’ve introduced a rule sets feature that allows you to track user behavior, identify interests and display the right call-to-action that will no longer annoy visitors, display the precise message and convert more!

Advanced Targeting with Rule Sets!

Now Convert Pro makes that easy with Trigger Rule sets – in which you can strategically combine triggers and make sure a call-to-action is displayed only when a complete rule set is executed.

What is a Rule Set?

Rule set is a combination of launch triggers that you can set. A single call-to-action can contain multiple rule sets. While a single rule set can have multiple triggers activated. A rule set will get executed, only when all the triggers enabled within it are fulfilled.

Applications of Convert Pro Rule Sets

Create a unique scenario in which you wish to display a call-to-action. Let us take a quick look at how you can make use of rule sets for different instances.

Make sure the user has read something before showing exit popup

Many a times, we simply add an exit intent trigger that shows up a call-to-action when a user is about to leave the page. But, has he even read what you are saying? Is he switching browser tabs ?It doesn’t make sense to display an offer when the user does not know what the page is all about.

This is when you can use a combination of triggers. You can use the after few seconds trigger set to a specified time period (giving enough time for the user to read content) or the after scroll trigger that shows that the user has scrolled a certain percentage of the page or even the after post trigger that gets executed when the user reaches the end of the post. Anyone of this when combined with the exit intent trigger will identify that the user knows the content of the page and is now trying to leave.

Personalize your exit intent popups according to users who’ll see them

Suppose that you wish to display an exit intent popup to first time visitors on your website, how would you do that? You can create a rule set in which you target first visitors and set the exit intent trigger!

This will identify first time visitors and will show the call-to-action only when he/she is about to leave the page.

Identify whether the user has spent enough time to read the entire post.

The After Post trigger displays a call-to-action when the user reaches the end of a blog post or content. But, how do you know whether he has really read all of it? He might as well scroll down immediately after the page loads.

This is when you can use the after few seconds trigger and set enough time (figure out an average time one might take to read the post) along with the after post trigger. This will make sure that the call-to-action is displayed only when a user reaches the end of a blog post and has been on the page for the specified amount of time.

Display a call-to-action by identifying what the user is looking out for.

With referrer detection, you can determine which page a user has come from. Let’s say it is a woman who has opted to see bags you are offering in store. On this particular page, you have different sections for sling bags, clutches, backpacks, etc. You can set a CSS class or ID for a particular category and set up a trigger when the user reaches this section in the viewport.

All you need to do is set up a rule set with referrer detection that identifies when a user comes from a particular page, set up a CSS class or ID for a particular item on the current page and trigger the popup when this CSS class or ID appears in the viewport.

These are just a few instances where you can make use of rule sets. However, there are a number of other ways you can think of using it to boost conversions.

Not sure how rule sets work in Convert Pro, you can refer to the article here.

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